brand
Producer Department
BRAND PRODUCER
4 years | Daytime | Capacity 40 people
A new four-year program to become an entrepreneur with your own brand.
This is an "Entrepreneurship Training" program where students launch their own brand and personal business while still enrolled. Through practical experiences such as overseas training and opening original shops, students hone their business production skills necessary for entrepreneurship, including planning and marketing know-how, as well as outsourcing and negotiation skills.
■Advanced Specialist: Graduates are awarded a title equivalent to that of a four-year university graduate.
■University Dual Enrollment System: This system allows students to acquire both specialized skills and a bachelor's degree.
Characteristics of the Brand Producer Department
- 01 You will acquire the fundamentals of clothing production that embody creativity, as well as digital skills such as graphics necessary for design.
- 02 Through shop management and internships, employees gain practical experience from an early stage and hone their skills.
- In 2003, I participated in an overseas training program at the Fashion Institute of Technology (FIT) in New York. I experienced the authentic fashion business firsthand.
- 04 You will learn essential PDCA skills for business by practicing AI-powered trend analysis and marketing.
- In my third year of university , I launched my own business as a brand owner, starting on a small scale.
Learn the basics of fashion business and creation
CREATION
Learn the fundamentals of clothing design and become a creator who produces with their own hands.
PRESENTATION
You will learn everything from planning to proposal through practical exercises, developing presentation skills that are effective in real-world situations.
POP-UP TEST
First-year students' pop-up events were held on campus, culminating in the Spring Festival.
Through practice, you will hone the planning and marketing skills necessary for business planning.
ENTREPRENEURSHIP
Learn the basics of starting your own business.
STORE OPERATION
You can gain practical experience through running a shop for about a month.
OVERSEA TRAINING
I experienced cutting-edge fashion during my overseas training in New York.
Started a personal business as a brand producer
Taking on a business challenge as a brand producer
Selling my own brand at a pop-up shop.
This is a new initiative exclusive to the Brand Producer Department. Upon graduating from this department, students can obtain the title of "Advanced Specialist," which certifies advanced practical ability and specialized skills. Furthermore, by utilizing the "University Concurrent Enrollment System"*, students can simultaneously obtain a university degree (bachelor's degree). This gives students the advantage of being able to obtain both vocational school and university graduation qualifications in the same period, which is a major advantage in situations such as job hunting.
*Dual enrollment curriculum = Correspondence course at Sanno University
Benefits of the University Concurrent Course System
- You can simultaneously acquire practical skills at a vocational school and theoretical studies at a university, broadening your employment opportunities.
- The experience of studying at both a university and a vocational school will differentiate you during your job search and make you an attractive candidate to companies.
- The entrance exam is the vocational school entrance exam only. You can enroll in the course just by completing the necessary procedures.
learning steps
Time
1styear [first semester]
| Time table example |
1 | 2 | 3 | 4 |
|---|---|---|---|---|
| MON | Creativity I | Marketing Trend Analysis | ||
| TUE | Merchandising I | Business Skills I | ||
| WED | coordination | Product Production Ⅰ | ||
| THU | Product Production Ⅰ | fashion drawing | Digital Skills I | |
| FRI | Material knowledge I | fashion color | Product knowledge | Western clothing history |
- * Depending on the grade, classes may be held from Tuesday to Saturday.
curriculum
1styear
Learn the basics of brand production.
Students will learn the basics of fashion business and creation, and acquire the skills to give shape to their ideas and the knowledge to make them viable as a business. From their first year, students will also be involved in practical work in shop management.
| Educational subjects |
|
|---|
Work presentation schedule
[First half] Summer Festival
[Late Period] Spring Festival
Main subjects
Creativity I
This class will hone your creative thinking for brand product planning and increase your fashion sense. What you learn here will lead to the development of stylish new products.
Marketing Trend Analysis
You will dig deep into global trends and develop the ability to predict the next trends in the fashion business through market research.
2ndyear
Develop your planning and marketing skills and imagination.
We will further develop the fundamental skills for brand production and hone the ability to apply them. By acquiring planning and marketing skills, creativity, and improving both business and fashion sensibilities, we will grow to be able to find new business opportunities.
| Educational subjects |
|
|---|
Work presentation schedule
[First Period] Summer Festival
[Late Period] Spring Festival
Long-term store operation
Main subjects
Merchandising II
What is the best time to launch and what price setting should be set for products to be sold in brands and shops? You will acquire planning skills that are in line with the seasonal cycle of the fashion industry.
Shop Plan
In addition to planning concepts and targets, students will learn the know-how required to open a shop, including product planning, purchasing, and store layout, and gain practical skills in store management.
3rdyear
I started my own brand while I was still a student.
Learn the know-how to improve your production skills.
We have introduced an "Entrepreneur Development Program" to train brand producers, and students will learn the know-how of launching their own brand and producing it. Through brand and store management, students will implement PDCA, think up measures to increase awareness and sales, and come up with ideas to make their brand look better, and put them into action.
| Educational subjects |
|
|---|
Work presentation schedule
[First Period] Summer Festival
[Late Period] My Brand Web Shop
My brand consignment sales
Main subjects
Brand Production Project Ⅰ
You will learn through practice how to produce a brand, including planning the target and concept of your own brand, product planning, and sales promotion planning.
Product Planning Ⅰ
You will learn practical skills for creating your own branded products, from planning and developing product launches to coming up with design ideas.
4thyear
I will start managing my own brand in earnest.
Gain experience as a brand producer.
Students will practice self-production and fully manage their own brand, including promotional and sales activities to grow the brand. After getting their brand business on track, they aim to become talent who can propose new brand businesses to society as well as manage their own brand as a brand producer after graduation.
| Educational subjects |
|
|---|---|
|
Work presentation schedule
[First Period] Summer Festival My Shop/Web Shop
[Late Period] My Shop Management/Web Shop
Graduation project My Shop results presentation and exhibition
Main subjects
Brand Production Project II
You will put into practice the know-how you have learned to increase and grow your brand's value in many different ways, including increasing awareness of your brand, attracting customers, and making your products more attractive.
Merchandising IV
In order to enrich the content of your own brand, you will develop a product launch plan for the new season and acquire knowledge that will help grow your brand.
Flow of brand production
Students will become brand owners and experience the PDCA cycle involved in carrying out the work of planning, developing, sourcing products, and selling/promoting their own brand. Students will also start their own businesses while still in school, and gain practical experience through this process.
- marketing
- Brand Planning
- business plan
- Product procurement and production
- presentation
- PR tool creation
- Brand Sales
Practice managing your own brand through the "Entrepreneur Program"
While still in school, students launched their own brand and opened a brick-and-mortar store. This is an example of how students have utilized the "Entrepreneur Development Program," which allows students to experience the process from planning to product delivery. Through practice, students can learn the know-how necessary for brand producers, such as trend analysis and the use of AI in marketing.
Brand Launch
Each participant will launch their own brand based on their own ideas. They will sell their products in an online shop and carry out various PR and promotional activities, including the use of social media, to help grow their brand.
Selling your own brand at a pop-up store
We will open a pop-up store at Hankyu Department Store Umeda Main Store. Not only will we sell to the general public, but we will also invite professionals at the forefront of the industry to judge the originality and business potential of our products.
