collaboration
2024.05.20


Second-year students in the Apparel Design course have worked on a corporate collaboration project with Aries Co., Ltd., a women's apparel manufacturer. They designed a dress for the Fall/Winter 2024 collection. After that, they will exhibit it at a trade show and aim to commercialize it.


The students visited Aries to research the company, brand, and product characteristics. The target brand was "Anna Nicola." They defined the persona, target audience, and concept for this project. The 12 students were divided into 5 teams, and each team created designs for three types of dresses.


Each team presented the concept, theme, and features of their planned One Piece! The buyers highly praised the students' plans, which showcased their youthful sensibilities, and after the presentations, a variety of detailed questions and answers took place.


The design teams selected through the internal review process are meeting with Aries to check samples in preparation for the exhibition. The students' designs are taking shape.


And finally, the exhibition! Manufacturers who visited the exhibition said that they found the initiative, in which companies and students collaborate to create products, very interesting.
This project allowed students not only to concretize their ideas but also to participate in the exhibition, providing them with a wealth of learning opportunities and an invaluable experience.