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2022.06.08

The curriculum for “Business Utilization of Digital and AI” has started again this year! A special lecture will be held by Taku Kawai, the one and only consultant in the apparel industry!


Following on from 2021, Brand Management will once again launch a curriculum on "Business Applications of Digital and AI" this year.

Over two days, April 14th (Thursday) and April 28th (Thursday), Taku Kawai, a unique consultant specializing in the fashion industry, visited the school to give a lecture to second-year students on "The Digital Transformation of Fashion." For third-year students, the topics will be "brand" and "finance." A special lecture was given on this topic.

In the lecture, Recently, digital-related terms (DX, IoT, big data, metaverse, NFT art, etc. It begins with an explanation of the popular brand on social media, SHEIN How can they produce things so cheaply? From its mechanisms to the digital contributions, Including eye-opening information that only a top-tier consultant could know, Your explanation was very clear and easy to understand.

The students' level of understanding and satisfaction was very high, with over 90% of students responding "very good" or "good" in the post-lecture survey.

Brand Management offers numerous curricula designed to provide practical business training, including management know-how and skills, for students aiming to become entrepreneurs or industry leaders.

At its core is the "Business Application of Digital and AI" curriculum, which uses AI-powered data analysis to equip students with PDCA skills from hypothesis formulation to verification, thereby improving the accuracy of their proposals and enhancing the results of their shop management and brand production projects while still enrolled.

Please keep an eye on the future activities of Brand Management!

▼Taku Kawai

Kawai Taku Consulting Co., Ltd. Representative Director

Arthur D. Little, having served as a partner (co-managing director) at Kurt Salmon US Inc., Accenture Strategy Group, and IBM Japan, is Japan's only consultant to have successfully restructured over 50 retail companies in Japan and Asia. He possesses unique theories in corporate acquisition, digital adoption, and overseas expansion, and his numerous recommendations have had a significant impact on the industry. He is a lecturer at IFI Business School and a management advisor for a private equity fund. He gives over 20 lectures annually both domestically and internationally, and his "Digital SPA" proposal to the Ministry of Economy, Trade and Industry in 2016 was adopted as a key strategy for industrial recovery. He has appeared as a commentator on NHK's "Close-up Gendai" and the international satellite broadcast "Bizz Buzz Japan." His representative book, "The Art of Competing with Brands," has been translated into Chinese and has become a bestseller in Asia. From 2013 to 2016, he served as an outside director of a company listed on the First Section of the Tokyo Stock Exchange.