Students from Fashion Business 's Buyer Course (second year) will be setting up three vintage clothing select shops at the "Alterna Fashion Festa 2022 Spring" held at Minatomachi River Place (Naniwa Ward, Osaka City).

Alterna Fashion Festa is a one-day festival-style event that originated in Osaka as a new fashion culture celebration, featuring many popular vintage clothing shops and artists, including those selling vintage clothing, streetwear, select shops, and band merchandise.

Prior to the store planning, Mr. Minoru, the representative of Alterna Fashion Festa, visited the school.
An orientation for the event and a lecture on store planning were held.

This time, our students have decided to buy items from two popular vintage clothing shops in Osaka, "Yushoku" and "Lillian," and put together a product lineup.

Just like planning an actual store, we will guide you through every aspect of shop management, from concept development and logo creation to buying, display, social media management, and sales.

▼Three vintage clothing select shops run by students

「 DRIPPY 」

<Concept>
"Decorative x Formal"
With originality, individuality, and diversity as keywords, we propose unique and iconic used clothing for young people who love fashion.

<Message from the store manager>
"DRIPPY" focuses on decorative imagery, emphasizing individuality and diversity, and offers a range of fashion items, primarily accessories. We look forward to your visit.

「 Marquee City 」

<Concept>
Laugh/positive
~ Bring positivity to your day ~
For those who love NY music and street fashion, we offer used items and a space that will make you smile and love yourself just by wearing them casually.

<Message from the Store Manager>
This is a space where anyone who loves music and street fashion can enjoy shopping in a relaxed and playful atmosphere. Please feel free to drop by!

"Hoo Daiman"

<Concept>
We offer products with carefully selected patterns and color variations, proposing styling that adds fun and brightness to the lives of people who love music and festival events.

<Message from the Store Manager>
We mainly carry tops with a wide variety of colorful patterns and colors, and we also have a wide range of other items including vests and nylon jackets, so we hope you'll come and visit us!

The fashion industry faces the challenge of "mass clothing waste."
As a solution, the secondhand clothing market is attracting attention, and purchasing clothes with a focus on recycling has become a trend.

Amidst all this, a one-day-only vintage clothing select shop run by OIF students is opening.
We look forward to your visit!