Children's swimwear designed by four students from the 3D Modeling course of Fashion Creator has been commercialized through an industry-academia collaboration project with BMC Co., Ltd., and is now being sold at "Birthday," a specialty store for baby and children's goods operated by Shimamura Group, one of Japan's largest clothing chains.

This project was carried out over approximately one year, with the theme being "Swimsuits designed by future designers that we feel are perfect right now!" The students were responsible for everything from product planning and design to pattern making and 3D modeling, and gained experience in actual business negotiations and the commercialization process.

Designer: Ea Matsumoto

Inspired by the elegant and romantic atmosphere of European gardens, this swimsuit was designed with the concept of "An elegant moment." The aim was to create a sophisticated and glamorous world, bringing joy and happiness not only to the child wearing it, but also to those around them.

Designer: Kanami Sekiya

Designed with the theme of "Heisei Gal," this swimsuit is inspired by Shibuya fashion of the 2000s. It draws inspiration from the era when the mothers who will be wearing this swimsuit were at their most radiant, and we hope that both mothers and children will feel the "cuteness" of the Heisei era.

Designer: Kanade Kimura

The design, themed around "Strange Country," draws inspiration from the world of "Alice in Wonderland" and photographer Tim Walker. It expresses a fantastical and slightly mysterious mood, as if you've wandered into a dream. We hope that your time at the pool or beach will become a memory like a scene from a storybook.

Designer: Hinako Jinnouchi

Based on a ladylike concept, the design incorporates the image of a 1950s resort. Aimed at elementary school girls in the upper grades who are transitioning into young adulthood, it retains cuteness while incorporating elements of a slightly more mature lady, resulting in a sophisticated look.

Sales start date and time: Saturday, June 6, 2026 *Sales will end once sold out.
Available at: Shimamura Park (Birthday Online Store)
Birthday's official Instagram:https://www.instagram.com/grbirthday/p/DZJen3fAY1O/?hl=ja
Partner: BMC Co., Ltd.