From December 16th (Tue) to 22nd (Mon), a pop-up store by the 3rd-year Producer Course students Brand Management will be open on the 1st floor of Umeda EST for seven days.
This is the result of the "Entrepreneurship Training Program" implemented in Brand Management Producer Course, in which each student launches their own brand and handles everything from product planning to sales themselves.

As the culmination of this project, we are teaming up for the first time with "EST," a commercial facility in Umeda, Osaka, operated by JR West Osaka Development Co., Ltd., to open a pop-up store featuring five original brands created by five students.

Ain't Tiyin. (@ainttiyin )

drerio (Drerio) @dressupinterior

Player; Rei (Player; Rei) @onlyreieyes

fri:k(フリーク) @frikproject

Focaar @focaar

The students launched an e-commerce site and began sales in September of this year. Furthermore, in November, they opened a pop-up store in Seoul, South Korea, gaining practical business experience in both domestic and international markets.

This pop-up store is an important practical opportunity to "test student brands in a real market" and is directly linked to the final judging at the "Graduation Project Presentation" to be held in February 2026.
During the event, leading figures in the fashion industry, such as Masayuki Yamada, CEO of Rainbow Shake Co., Ltd., and Honoka Ayabe, buyer at Aout LITMUS Co., Ltd., will be in attendance to evaluate the brand's worldview, sales capabilities, and customer communication from multiple perspectives.

The students refine their brands based on expert advice and real customer feedback, and then proceed to the final judging at the graduation project presentation.

▼POP UP Store Overview
Period: December 16th (Tue) - 22nd (Mon), 11:00 - 21:00 *Closing time on December 21st (Sun) is 20:00
Venue: Umeda EST 1st Floor (3-25 Kakuda-cho, Kita-ku, Osaka City)
Number of exhibiting brands: 5 brands