On Thursday, October 2nd, "Nue," a shop run by students, will open at HEP FIVE, a commercial facility in Umeda, Osaka.

This is a culmination of learning for students in the Shop Development course of Brand Management, a practical, hands-on program, with students themselves responsible for all aspects of shop management, including marketing research, concept setting, interior and product lineup planning, buying, PR, e-commerce site planning, and sales.

The store will be located in "HEP FIVE," a popular fashion building in Umeda.

This year's shop theme is "Ura-Harajuku x School Uniforms." Based on the concept of "Maximalism," which is finding happiness in being surrounded by things you love and cherish, we propose a new fashion style that combines Ura-Harajuku and school uniforms. This shop is for girls who want to add vibrancy to their daily lives by incorporating bright colors and patterns.

The original shop will operate for approximately one month, allowing students to learn about store management through practical experience, including daily sales analysis and revisions to product selection and promotions. It is extremely rare for a student shop to be allowed to operate in HEP FIVE for such an extended period. This is only possible thanks to the track record and trust our school has built over more than 20 years of providing long-term store management curricula in urban areas.

Please come and enjoy your shopping.

Student shop "Nue" overview

<Operating Period> October 2nd (Thu), 2025 - November 3rd (Mon/Holiday), 2025, 11:00 - 21:00, Irregular holidays
<Location> HEP FIVE B1F POP-UP space (5-15 Kakuda-cho, Kita-ku, Osaka)
<Department of Operations> Brand Management Shop Development Course, 3rd Year
<EC site> https://ll7fr27.base.shop/
<Instagram> @nue_eun25