From Wednesday, January 15th to Tuesday, January 21st, a pop-up store by the 3rd-year Producer Course students Brand Management will open at "Something Good Studio" on the 3rd floor Hankyu Department Store Umeda Main Store.

▼POP UP Store Overview
• Period: January 15th (Wed) - January 21st (Tue)
• Location: Something Good Studio, 3rd floor, Hankyu Department Store Umeda Main Store (@hankyu_sgs)
• Opening hours (10:00 AM to 8:00 PM) *Ends at 6:00 PM on the last day

This is the result of the "Entrepreneurship Training Program" implemented in Brand Management Producer Course, in which each student launches their own brand and handles everything from product planning to sales themselves.

As the culmination of this project, Hankyu Umeda Main Store's Gen Z buyers, together with followers who share the same values and hobbies, select and present the things and experiences they truly want at "Something Good Studio," where they will open a pop-up store featuring eight original brands created by eight students.

▼Student brands exhibiting

C%UR(Cure @create__your__potential)
"The dreaming protagonist"

Eppy by moko (@eppybymoko)
"I want to be happy every day."

mu:sou(musou@mu.sou__bu.sou)
"Arming your dreams"

myhuashu (@myhuashu)
"Let your individuality blossom with the vibrant colors of a bouquet of flowers."

Steelitan (steelitan@steelitan.jp)
"The coexistence of femininity and strength"

RANARE (Ranare @__ranare)
"I rave myself"

Fem Savior (@femsavior)
"Shine with effort, and gain cuteness."

Odd² (@oddsquare2)
"Let's start dressing up."

"Entrepreneurship Training Program"
Brand Management Producer Course features a curriculum where each student launches their own personal brand while still enrolled, handling product procurement and sales. In their third year, they become brand owners, gaining practical experience in all aspects of the process, from planning and development to procurement, sales, promotion, and delivery, as well as the PDCA cycle involved. This unique and meaningful initiative fosters the "strong individual" that the department aims to cultivate.

"Review Committee"
The judging panel will be held on January 16th and 17th.
The judges will include prominent figures in the fashion industry, such as Masayuki Yamada, Fashion Director of Rainbow Shake Inc., Honoka Ayabe, buyer for the popular select shop "LITMUS," and Keisuke Hasebe, President of Patchworks Inc., who handles sales and brand management for the話題 brand "tanakadaisuke."
The entries will be judged by discerning professionals based on their "originality" and "business potential," and the prestigious Grand Prix winner will be determined.