Students from Stylist styled items from "LIFE BASIC," a new clothing brand by Super chain LIFE.
We also conducted a photo shoot to showcase the new appeal of Super clothing.

This collaboration aims to make Super clothing more appealing through the power of styling, conveying the charm of "LIFE BASIC" to a wide range of consumers and proposing new values.

Eighteen students were divided into four teams and created stylings using six different items.
The students handled everything themselves, from photography and hair and makeup to modeling.

In September, a kickoff meeting was held to mark the start of the project.

The students were divided into teams to learn about LIFE BASIC products and then conducted research at stores.
After that, each team decided on a concept and created their own unique styling.
The styling created by the students was featured on Life's official Instagram account and in the Central Square Miyahara store's display, and a popularity poll was held among customers.

Best Team: "TRS★h"
Items used: Fleece-lined stretch tapered pants

Team "YoFI7 (If One Seven) h"
Items used: Fleece jacket

Team "TOh"
Items used: Rib knit

Team "LIFE gramh"
Items used: High-neck T-shirt

An awards ceremony was held on November 28th, where LIFEpresented us with a certificate of commendation. We received high praise for our "unprecedented and innovative styling" and for the "increase in sales from the usual 400 units to 700 units."
In addition to the above, we proposed numerous other styling options, contributing to further enhancing the appeal of LIFE BASIC.

This initiative provided the students with an invaluable opportunity to discover new possibilities for their careers as stylists.